DISQUS

Mega · 4 months ago

Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that RushmoreDrive.com which was a targeted search property and Google - Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree.