http://blackweb20.disqus.com/Black Web 2.0 is the premier destination for African-Americans in Technology and New MediaenMon, 06 Jul 2009 11:45:19 -0000http://www.blackweb20.com/2009/07/02/audio-interview-with-president-of-burrell-digital-don-moore/#comment-12198449<p>Interestingly the vital role search will play as a key component in the Burrell Digital arsenal was touted primarily as an awareness building tactic. Bing, WolframAlpha were both mentioned, but isn't the fact that <a href="http://RushmoreDrive.com" rel="nofollow noopener" target="_blank" title="RushmoreDrive.com">RushmoreDrive.com</a> which was a targeted search property and Google - Mr. Moore's former firm were not discussed in this context. Google dominates the universe of SEM spends and RushmoreDrive had the potential to create the first targeted keyword bidding marketplace. Yes I understand the effort to break out of the pure microsite mentality, but it must be done with more fervor and with more innovation than I heard being eluded to in this interview. Surely there are other strategist who tuned in to this podcast that would agree.</p>MegaMon, 06 Jul 2009 11:45:19 -0000