Black Web 2.0: Co-Founder of Uptown Dishes on Vibe Deal (part 3)
Lynne d Johnson
· 3 months ago
I've now listened to all 3 parts of this interview with Uptown's Brett Wright about Intermedia, Uptown, and BlackRock acquiring Vibe and must say that it was pretty thorough. I was just telling someone this morning that the folks involved in this deal are definitely the ones most passionate about the brand -- having worked with many of them I can attest to this. I'm just curious about where they can take this in the future and whether Vibe can still be a hot property amongst 18 - 34 demographic.
angela@blackweb20.com
· 3 months ago
I agree you can tell there a great amount of passion there. I am looking forward to seeing Vibe revamped. I think Vibe has a ll the opportunity to be a hot property among that demo but the team will have to with more than just static content to capture that audience...especially when it comes to the lower end of that age range. Reduced circulation is also smart, I think the higher end of that age range is still likely to pick up a print pub.
I am really interested in seeing how community is treated on the new site as well as across properties and if it will exist (also not to mention the execution). This was a great read today from Jeremiah Owyang about Warner building their own community across many of their brands while using traditional offsite communities as a supplement:
All Comments
I am really interested in seeing how community is treated on the new site as well as across properties and if it will exist (also not to mention the execution). This was a great read today from Jeremiah Owyang about Warner building their own community across many of their brands while using traditional offsite communities as a supplement:
http://www.web-strategist.com/blog/2009/08/13/a...