DISQUS

Liz · 1 year ago

Hmm, I can see why it worked for Lifetime, both Glam and Lifetime are female media properties. But Glam and hip hop? Not so sure that's so much of a slam dunk, but you're right, if they partner with some other properties of a different vein, collectively it can come together for them.

Lynne d Johnson · 1 year ago

@Liz - it does seem an unlikely union, but they both must see some potential here. So far every (well most) moves glam has made have been sensible. But I hope for glam's sake, it isn't extending itself beyond its means too fast. I know it's not like glam started yesterday, but it's been making a lot of moves lately. Glam does have some urban experience though, as honeymag.com was in its publishers network. Though that's women's content and it seems like a stretch in this case, women are into hip-hop, and well, globalgrind isn't just hiphop in the sense of simply hiphop the music. I don't know. I guess we'll see soon.

I am sticking to my point about more distribution deals though. If they leverage relationships properly, it could end up at least making a difference and extending the brand. But of course, as I may have already said, they have to be real clear about what the brand is. And I guess that definition can come about by the overall content they carry, as well as whom they choose to partner with.

MrMecca · 1 year ago

Glam and hip hop mix about as much as oil and water

This is mad funny.

Markus · 1 year ago

I think this deal will work. It allows Global Grind to enter the Ad network business with a great infrastructure (Glam's MVN platform) and a great sales team backing them. Already a step ahead most other urban ad networks. Also, I would bet that majority of GG's audience are women.