DISQUS

Black Web 2.0: Pepsi We Inspire Digital Campaign Targets Black Mommies

  • Trudy · 1 month ago
    It's nice to see cause related marketing... but it just seems all to convient these days. So first you didn't want "blacks" and now you do? There's the My Black is Beautiful campaign with Proctor and Gamble, then there is McDonalds 365black.com and of course the Sprite Step Off. Why is black the focus all of a sudden? It just seems very disingenuous.