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A weak search engine hires an editorial director to post news stories!?? Doesnt that seem a bit silly. Its a search engine, shouldn't it be able to SEARCH for the most relevant stories? Shouldnt they hire a few enginers and researchers able to write the algorithm to find the most interesting stories? Maybe a bit like, I dont know... Google News?
I get that there needs to be a balance between bashing these sites and promoting them, but posting warmed over press release?! Have the courage to say Rushmore Drive is garbage compared to other options. Because we all know they are and not saying make you look beholden to them. Like Global Grind, changing their model every other month in a vain search for a business strategy that catches on, Rushmore Dr is on the fast track to the Internet deadpool.
Rushmore Drive has no clue what it is, who it's for or how to deliver a service that anyone (besides non-internet using southern church goers) cares about. In that context hiring an HBCU film professor seems more like an act of desperation then a sound strategy.
I hardly think it is an advertisement or even a "warmed over press release" compared to the actual release: http://www.targetmarketnews.com/storyid07290802...
Regardless, we will always welcome the comments and opinions of our readers :). Our posts are only part of what really makes Black Web 2.0 what it is, comments from smart readers such as yourself make up the other part. Thanks again!
You are right, I was a bit harsh. The press release has this inane bit of fluffery from Dr. Burton:
"Through technological means, RushmoreDrive.com is changing the way that people search, think and dream."
I for one know that my dreams sure have changed since Rushmore Dr launched. I now dream of the day when media companies STOP giving money to any music/magazine executive with a plan to SAVE black people with their crappy content. I dream that you can no longer get a company to fork over money for any stupid idea and sub-par product so long as it targets black people online.
I dream of one of these company executives actually understanding how to define the ontology, create the algorithm or heck even post to their blog for themselves. Yeah I know its a lot to dream of but now thanks to Rushmore Drive I can dream big.