In my opinion, AOL had to make a move for a social site not only for "traffic" but for a development platform. The company has recently been very focused on promoting the API and developer tools for AOL.
This acquisition was more about allowing AOL to compete with Facebook, MYSpace and others new "Application Platforms" which is the where all the new "ad dollars" will be spent due to the crazyamount of traffic the sites are generating from 3rd party applications and widgets.
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This acquisition was more about allowing AOL to compete with Facebook, MYSpace and others new "Application Platforms" which is the where all the new "ad dollars" will be spent due to the crazyamount of traffic the sites are generating from 3rd party applications and widgets.
Toby "Urbantech" Morning
http://urbantech.bluemonitor.com