DISQUS

Angela Benton · 9 months ago

I like the concept behind the campaign but to be honest and frank I don't like the effort. I feel like it is something last min. an agency put together to act like they could play in the social media game. Shame on AT&T for not seeing this themselves also. I would have rather seen a Facebook App versus a Facebook Fan Page....let me repeat it is a FAN PAGE not a microsite. I also think the campaign should not be limited to Facebook. Sander/Wingo might want to consider stepping their game up or sticking to their area of expertise as listed on their website.

Rahsheen · 9 months ago

Actually, I agree. I like the concept, but there are definitely some red flags and, when you look closer, things are kind of thrown together.

Angela Benton · 9 months ago

Yup! I mean I didn't even get into how it was marketed (or not), take a look at the fan's of the page as well...not many influencers there, the effort probably wasn't even put into it to reach out to any one about it.

I'd hate for use to get caught up in if something is good or not just because a company tried to get in where they fit in for Black History Month. This effort is an all around FAIL for AT&T and Sanders/Wingo and really reflects on how Multi-cultural ad agencies don't really get social media and how if can work for their clients.

Imma get off my soapbox now, lol ;)

David Wardy · 9 months ago

I believe anything that is aimed to inspire, motivate, empower individuals to make better for themselves and others is POSITIVE. The only FAIL I recognize is the failure to understand that if this is a time for CHANGE...then let the change begin by appreciating efforts that make an effort to do something that encourages continual progress! My thought is when others choose to speak negatively or be negative it is as good as doing nothing....and my thanks goes out to both AT&T and Sanders/Wingo for taking the time to do something; in a time we could use some ENCOURAGEMENT to do a little bit of GOOD :)

Jameila B. · 9 months ago

Here Here! It is great to see that both companies understand the value of Black History Month and community. The postings and gifts of inspiration are ideal in a time of change and positivity in our country and community. Not sure about all of the negativity, but maybe people should focus on the good that companies are doing, with all of the struggles our economy we should salute positive efforts in advertising.

tyoosaki · 9 months ago

It's really sad that a company that has the name "2.0" in it, would be so negative about a campaign that is at least taking a step towards progression. Going beyond the common run of the mill Black History Month campaigns. So much for 2.0